Types of Pay Per Click (PPC) Advertising

Types of Pay Per Click (PPC) Advertising


When a sound strategy is developed and the appropriate PPC elements are utilised, PPC marketing may be very profitable. Understanding all the different PPC ad types that are accessible to you as well as when to use them is crucial. With this understanding, you can begin to develop a PPC marketing strategy that employs the appropriate campaign types to meet your marketing objectives. A competent PPC company will always take the time to comprehend your business objectives before matching your needs with the many PPC ad types that are offered.

PPC Advertising on Google Search and Maps

PPC Advertising on Google Search and Maps

PPC Advertising on Google Display Network

Facebook Ads

Instagram Ads

Amazon PPC (for Amazon Affiliates)

Bing Ads

LinkedIn Ads

PPC Advertising on Google Display Network

If you’re looking for a way to get your brand in front of consumers, PPC advertising is an excellent option. However, there are several different types of PPC advertising that can be used to reach different audiences and goals.

  • Google Display Network (GDN) is one of the main platforms for PPC ads on Google Search. On this network, advertisers pay based on how many clicks their ads receive from searches performed via mobile devices or desktop computers.
  • Google Search Network (GSN) allows advertisers to bid on keywords related to their product or service—as well as price-per-click and cost per click—in order to attract more clicks than other competitors when someone uses those terms in search results pages or mobile apps like Gmail or YouTube.*

PPC Advertising on Facebook

Facebook is a great place to advertise. It has a large audience, which means that your ad will reach more people than any other form of advertising. Facebook also has a higher conversion rate than other forms of online marketing, which means you’re more likely to get someone who clicks on your ad and follows through with something interesting in the process.

If you are trying to grow your business or reach new customers, then PPC advertising on Facebook might be right for you!

PPC Advertising on Instagram

Instagram is a great platform for PPC advertising. It has a large audience, which means your ads will be seen by many people who might be interested in your product or service. The platform is also easy to use and can be integrated with other social media platforms like Facebook, Twitter and more.

Instagram also offers businesses an opportunity to reach out directly to their customers through stories (which are videos) that are posted on the app each day by users who post about their daily lives or upload photos from their travels around the world! This allows brands such as hotels & resorts or restaurants etc., who want more exposure through images instead of text alone,” says Manish Pathak CEO of Mindshare India Ltd which handles PPC campaigns across all major search engines including Google Search Engine Results Page (SERP) Ads Management Toolkit helps marketers manage multiple channels at once.”

PPC Advertising on Amazon

You’re probably already familiar with Amazon, the world’s largest online marketplace and one of the most popular ecommerce websites in the world. If you’re not familiar with it, take a moment to Google “Amazon PPC” and check out some of their ads!

Amazon is also a great place to advertise your product or service because they have a large audience that loves shopping on their platform. And if you want more customers who are looking for what you have to offer then PPC advertising on Amazon can be one way how this happens.

PPC Advertising on Bing Ads

Bing Ads is a paid search platform, which means that advertisers pay for each click on their ads. This can be an effective way to reach a large audience and maximize your chances of getting in front of the right people.

The Bing Ads platform allows you to target keywords, regions, demographics and more; it also provides insights into how much traffic you’re getting from each keyword or ad group so you can measure ROI and optimize accordingly.

PPC Advertising on LinkedIn Ads

LinkedIn ads are a great way to target professionals and businesses, as well as professionals who want to be in the business world.

LinkedIn ads are highly targeted because they can be used to drive traffic to your website, landing page, blog or any other page that you want people on LinkedIn to see. They also have an option called Custom Audiences which allows you to create custom audiences based on specific criteria such as job title, company name or industry sector.

PPC Advertising with Pay Per Call

Pay per call advertising is a great way to get leads. It works by placing an ad on your website, and then when someone clicks on the ad, you get paid for the call.

How does this differ from pay per click (PPC)?

  • In PPC, advertisers pay only if someone sees their ad. With PPC, advertisers can’t see how many people actually clicked through on their ads because they’re not tracking anything other than clicks or impressions; they don’t know if anyone responded to it or not. With pay per call advertising though, it’s different: Advertisers can see exactly how many calls came in after clicking through their ads—that’s what makes it so awesome!
  • People who use pay-per-call services tend to be more interested in finding solutions than simply looking at products/services online; so advertisers usually target those types of customers by offering discounts or other incentives in exchange for getting them off social media platforms like Facebook Messenger where most people spend time surfing around without doing anything productive aside from scrolling through memes all day long while playing video games instead of working hard at work.”

Pay Per Click is a great way to advertise.

Pay Per Click (PPC) advertising is a great way to advertise. With PPC, you can get your brand out there and test the effectiveness of your ads. You’re also able to see how well they perform before investing in an expensive advertising campaign.

PPC Ads are Cost Effective

PPC ads can be very cost effective because they allow advertisers to target specific audiences based on their search history or interests in order for them to see their ad when they search for what they need or want most!

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